WHØ WE ARE

#badbadbad was founded in 2022, off the back of a music record made by Amiri.

It was the first song his mother ever resonated with. She told him to push it, take it further, to turn it into something bigger than music. So he did.

#badbadbad is the language they give to what they don’t understand. It’s not about being bad. It’s about how bad became the word they used when they couldn’t control you. When you were too loud, too confident, too much. The word stuck—and we turned it into a an identity. A diadem.

#badbadbad is a mirror to the culture. It’s the new mythology.

The Ø is its soul. It’s vacuum, it’s infinite, it’s the refusal to be boxed in. It represents wholeness and nothingness at once—the space where identity expands. That’s what #badbadbad is. Not merch. Not aesthetic. A force. An ident. A world.

behind The Vision

Føux Amiri is a London-born, multifaceted fusion of musical finesse, who embodies the art of desire and dedication to tell stories through intrinsic and poetic niche in his sound as well as merchandise.